Nutrition labeling for restaurant menu item: College students\u27 preferences for nutrition information and its influence on purchase intention

摘要

The purpose of this study is to identify what type of nutrition information college students find important to appear on restaurant menus when making their selections. It is investigated whether the provision of calorie and macronutrient level information; specific vitamin and nutrient information; or health claims are important to the college consumer. It is also examined whether these types of nutrition information influences college students\u27 intent to purchase food items.